> and if they do the manufacturer cuts the high-density pre-digested feed of feature descriptions for the product Are you sure that's the case? Most descript

> and if they do the manufacturer cuts the high-density pre-digested feed of feature descriptions for the product Are you sure that's the case? Most descriptions of MAP I've seen incorporate a "shared" advertising budget that the manufacturer will stop paying if you don't abide by the MAP. This is a subtle but significant difference in actual implementation, further, while this may be acceptable under current federal law or at least the current interpretation they aren't the sole holders of anti-monopoly jurisdiction. > (for example, if sale below M.A.P. drops the bottom out of a market and kills an industry That's an incredibly long tail argument. How likely do you think is to actually happen? Is there any evidence this would occur? Is this endemic to all industry, or just to those who rely on these pricing agreements to hold market position?