Perhaps you missed the point. Using metrics is important to decide what actions to take, or, more accurately, measuring whether a taken action lead to an impor

Perhaps you missed the point. Using metrics is important to decide what actions to take, or, more accurately, measuring whether a taken action lead to an important outcome. It's no good just measuring visits or even conversions. What is important is measuring whether action a increased visits/conversions better than action b. The fluid nature of a startup means that most people probably don't know - there's no corporate history to lean on - and thus making careful use of metrics even more important.