The point I was trying to make is that there's a significant value to the "brand" of Away that's independent from costs that went into making up the product. M

The point I was trying to make is that there's a significant value to the "brand" of Away that's independent from costs that went into making up the product. Mentally adjust the cost that Away is paying per item up 20% if that makes sense to you, but the point is that this is a product with big margins that Away is pushing even higher as a result of their brand. Like how an identical pair of sneakers can roll out of a factory but the one with a swoosh on the side is able to sell for 10x.