Repetition. Human communication is a lot dumber than we think. Repeat the message consistently and in simple terms, let it incept. Persuade through persistence

Repetition. Human communication is a lot dumber than we think. Repeat the message consistently and in simple terms, let it incept. Persuade through persistence and your commitment. And this makes sense, if people just changed direction based on one interaction the system / org becomes chaotic. There needs to be some sort of function that once a threshold is passed then something happens (like action potential). As an aside, I realized this both from work experience and taking guidance from marketing / propaganda.