> As for the advertisers, boo-hoo. You raised a finger (or two, depending on locale) to “do not track”, you think there wasn’t a hammer that was going to fall a

> As for the advertisers, boo-hoo. You raised a finger (or two, depending on locale) to “do not track”, you think there wasn’t a hammer that was going to fall after you were asked politely? I wish it was that easy, but the current changes will generate a push towards non-deterministic, data driven ways of targeting, i.e. replacing the "precise" inputs such as GPS, trackingID, etc... with a set of more fuzzy parameters: geo IP, UA, fingerprinting. Some good things are happening, but there's so much more to do. I like the WebKit approach the most: we don't care how you target users cross-site, what tech is involved, if you track cross-site, we will treat it as exposing a security vulnerability—we'll escalate the issue and potentially include measures to prevent your domain accessing the browser. The approach above sounds more future-proof, imo