a large chunk of G's business is first-party ads, i.e. in their own SERP vs on someone else's inventory interesting to see if that's the future. certainly anyo

a large chunk of G's business is first-party ads, i.e. in their own SERP vs on someone else's inventory interesting to see if that's the future. certainly anyone with substantial inventory has experimented with this (NYT for example) because they suspect they're getting cheating by G/FB