>I can’t figure out why people would choose them over muji. Most Americans don't know what the hell Muji is. They only exist in a few coastal cities. I mean I

>I can’t figure out why people would choose them over muji. Most Americans don't know what the hell Muji is. They only exist in a few coastal cities. I mean I love my Muji stationery and pens (0.7), and I always describe it as Japanese Ikea to people, and they get it. But they don't advertise.