3 ms·
How do they not have incentive? If ad tech company X is more effective than Y at generating sales, eventually the money will shift away from Y.
by ec109685 7y ago
How do they not have incentive?
If ad tech company X is more effective than Y at generating sales, eventually the money will shift away from Y.
- tomlockwood 7y agoAd Tech company X needs to only appear more effective than Y. Location data enables increased attribution, making X appear more effective. X may or may not have done anything that had a greater impact on the targets.