It doesn't follow that because an app is free as in beer that the app company is selling your data to make up the cost of running the app. For one thing, the li

It doesn't follow that because an app is free as in beer that the app company is selling your data to make up the cost of running the app. For one thing, the likes of Plenty of Fish got to near billion $ valuation via AdSense and banner ads. I imagine people generally think this is how apps earn their money, if they were forced to think about it, especially since lots of freemium apps simply remove some banner ad when you pay. Secondly, many companies are getting to mega valuations with free apps, via debt.