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Twitters relevancy to the wider world and your actual customers is extremely exaggerated simply because so many journalists rely on it to make their lives easie

Twitters relevancy to the wider world and your actual customers is extremely exaggerated simply because so many journalists rely on it to make their lives easier or are actively addicted to it. End of the day it’s just a glorified Internet forum. Would you oust a CEO because 1000 Reddit users commented against them in a thread? Not likely but it’s about as relevant in the real world as a twitter outrage mob. Not commenting on Away CEOs actions specifically. Just saying that hardly anyone has a twitter account. Hardly anyone with an account actually uses it and out of those who do use it most of the content is driven by a small group of actual addicts of the platform and shouldn’t really be taken as seriously as it is. It’s not the real world, it’s a lens that magnifies a tiny and specific sliver of the world and gives it false credibility beyond what it actually has.

r_singh 7y ago
What do you think about people who leave reviews on websites like yelp, tripadvisor, capterra, etc? Do you think they're also review writing addicts who shouldn't be taken seriously or do you think one should take what they write seriously while making a purchase decision? PS - Not trying to compare deciding who to keep CEO vs. making a purchase. Genuinely want your opinion.
- barry-cotter 7y ago
  > What do you think about people who leave reviews on websites like yelp, tripadvisor, capterra, etc? Those people are (former) customers. They gave you money and might do it again. Their opinions have real relevance. A journalist’s opinions only matter insofar as they are a customer or their writing changes the behavior of customers.
netsharc 7y ago
Edit: well, this is gathering downvotes. I really wonder what people are disagreeing with. Just like Twitter rage culture, you've condemned me/this message as "what a fucking idiot", sadly not even explaining your reasoning. Original comment: Reading the article it does seem she's remorseful about her behavior. > Ms. Korey, at one point nearly breaking down in tears, said that the month since the article was published had been a tough lesson about management — and herself. Hopefully she does learn from this and can change her behavior. But the Twittersphere is fucking bullshit, any small deviation from their standards of perfection and you're the scum of the earth (e.g. Chris Rock's tweets from years ago) that has to be banished from society. Then again, it seems they're selling luggage for the Instagram generation, where the USP is the lifestyle (it's fucking luggage, how sexy can you make it?). In that market the court of online public opinion sadly does matter.
- r_singh 7y ago
  > I really wonder what people are disagreeing with. I think it's the use of brash language.
matthewdgreen 7y ago
I had never heard of Away until I saw the Twitter thread. I assume that this is because it is a niche "luxury" brand that appeals mainly to a relatively small set of well-off younger buyers, which it targets via Internet channels like Twitter and other websites (such as the news organizations who wrote extensively about Away's woes.) Unfortunately for the Away company, the recent bad PR is also disproportionately going to transmitted to its potential customers via those same channels. TL;DR maybe if this was ExxonMobil, some controversy on Twitter would be easy to shrug off. When you're a small Internet-focused company that's trying to sell a niche audience on your aspirational products, being savaged on Twitter and half the trendy Internet seems like terribly bad news.

r_singh 7y ago

What do you think about people who leave reviews on websites like yelp, tripadvisor, capterra, etc? Do you think they're also review writing addicts who shouldn't be taken seriously or do you think one should take what they write seriously while making a purchase decision? PS - Not trying to compare deciding who to keep CEO vs. making a purchase. Genuinely want your opinion.

barry-cotter 7y ago
> What do you think about people who leave reviews on websites like yelp, tripadvisor, capterra, etc? Those people are (former) customers. They gave you money and might do it again. Their opinions have real relevance. A journalist’s opinions only matter insofar as they are a customer or their writing changes the behavior of customers.

netsharc 7y ago

Edit: well, this is gathering downvotes. I really wonder what people are disagreeing with. Just like Twitter rage culture, you've condemned me/this message as "what a fucking idiot", sadly not even explaining your reasoning. Original comment: Reading the article it does seem she's remorseful about her behavior. > Ms. Korey, at one point nearly breaking down in tears, said that the month since the article was published had been a tough lesson about management — and herself. Hopefully she does learn from this and can change her behavior. But the Twittersphere is fucking bullshit, any small deviation from their standards of perfection and you're the scum of the earth (e.g. Chris Rock's tweets from years ago) that has to be banished from society. Then again, it seems they're selling luggage for the Instagram generation, where the USP is the lifestyle (it's fucking luggage, how sexy can you make it?). In that market the court of online public opinion sadly does matter.

r_singh 7y ago
> I really wonder what people are disagreeing with. I think it's the use of brash language.

matthewdgreen 7y ago

I had never heard of Away until I saw the Twitter thread. I assume that this is because it is a niche "luxury" brand that appeals mainly to a relatively small set of well-off younger buyers, which it targets via Internet channels like Twitter and other websites (such as the news organizations who wrote extensively about Away's woes.) Unfortunately for the Away company, the recent bad PR is also disproportionately going to transmitted to its potential customers via those same channels. TL;DR maybe if this was ExxonMobil, some controversy on Twitter would be easy to shrug off. When you're a small Internet-focused company that's trying to sell a niche audience on your aspirational products, being savaged on Twitter and half the trendy Internet seems like terribly bad news.