The important thing is talk to your customers. The people using your tools aren't necessarily your customers. They may hate it, but the purchaser is in another

The important thing is talk to your customers. The people using your tools aren't necessarily your customers. They may hate it, but the purchaser is in another department and doesn't care. Large organizations often by subpar tools without listening to their own engineers, and you will have a hard time convincing someone who doesn't have any issues but makes the decision to buy.