Little 'c' conservatism is a very reasonable guiding principle within the realm of healthcare, so on the contrary I think it's a well chosen word here. I am gen

Little 'c' conservatism is a very reasonable guiding principle within the realm of healthcare, so on the contrary I think it's a well chosen word here. I am generally tired of the marketing/PR mindset that leads to perfectly good words from being marked as off limits due to various optics