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That’s not true. Marketers these days increasingly have revenue targets
by notfromhere 7y ago
That’s not true. Marketers these days increasingly have revenue targets
- derefr 7y agoTarget-based compensation (i.e. “getting a bonus if the project succeeds”) and performance-based compensation (i.e. “working on commission”) are different things. One directly rewards effort; the other (mostly) rewards office-politicking, by e.g. finding your way onto projects on the cusp of success.
- notfromhere 7y agoNo. Lots of marketing is directly tied to revenue generated and get compensated on their direct ability to generate pipeline. It's directly tied to performance.