It's a total mystery to me too. I can see the argument that he people/culture make it special, but why would those people go there in the first place? Is this j

It's a total mystery to me too. I can see the argument that he people/culture make it special, but why would those people go there in the first place? Is this just like when someone opens a new bar or nightclub and for a while it's 'the place to be' ? Are there any distinguishing features at all?