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Every business faces pressures from their clients to deliver the impossible every single day.

• seanhunter 7y ago
  Precisely this. Responding with integrity is vital and shows that you care about the long-term wellbeing of the client and relationship rather than simply maximising short-term gain.
  • na85 7y ago
    >Responding with integrity is vital and shows that you care about the long-term wellbeing of the client and relationship rather than simply maximising short-term gain. Vital to whom? Certainly not to venture capital nor to shareholders, because I see a real dearth of corporations acting with integrity, especially tech bigcos
    • seanhunter 7y ago
      Vital in the sense that this is one of the opportunities life gives you to either demonstrate greatness or be a bit of a weasel. If you aspire to be more than a weasel you can find a little bit of Cato inside yourself, take what seems in the short term to be the tough road and respond with integrity. As far as VCs and investors are concerned, I have seen all sides of that coin. There definitely are VCs and investors who are always and only out for a quick buck and others who think long-term, act with integrity and respond positively to it in others. In my experience the more you can surround yourselves with the second type the better your life will be, although as a public company, Boeing doesn't have that much opportunity to pick its investors.