On the contrary, the best sales person is the person who built it. They know what they’re talking about, they love the product, they can answer 100% of the ques

On the contrary, the best sales person is the person who built it. They know what they’re talking about, they love the product, they can answer 100% of the questions with no bullshit, and customers can feel it. Good customers love buying from founders. The most productive selling period of my life was when I downed tools for 5 years and went on the road with my sales manager. As with all things the trick is to find the right balance, and the balance is different for every product.