I think it is a bit misleading. A college may reasonably come to the conclusion that a certain percentage of their alumni contributions are because of a high-pr

I think it is a bit misleading. A college may reasonably come to the conclusion that a certain percentage of their alumni contributions are because of a high-profile sports program. Additionally, at many schools alumni networking revolves around large football and other sporting events. I admit I do not have the numbers to back it up, so attack it all you want, but it is undeniable a high amount of social cohesion is created by these sporting events at many schools. Is it ideal - no - but like marketing, it is often about what people want rather than what they say they want.