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That was a really fun time to be a Mac fan attending MacWorld Expos. Also really frustrating. So a company called PowerComputing was killing it making Mac clon
by pmarreck 7y ago
That was a really fun time to be a Mac fan attending MacWorld Expos.
Also really frustrating. So a company called PowerComputing was killing it making Mac clones (with the full backing of Apple) and which had a very provocative ad campaign (http://www.streamstudio.com/powercomputing/campaigns.shtml http://www.streamstudio.com/powercomputing/campaigns.shtml), and here's what happened: The total Mac market was growing, but at the expense of Apple itself, and all the news reported on was Apple itself and its stumbling financials. I couldn't believe what I was seeing at the time. Had they reported on the total Mac market instead, things would have looked stellar, but instead they reported on Apple alone, and this hurt both Apple AND the perception of the Mac market.
And that's when Steve Jobs took all the licenses back.
- MontagFTB 7y agoI had one of those PowerComputing clones back in the day and loved it. I still have some of those marketing posters, and recall that season of Mac history with fondness. It’s a shame the Mac clone market got killed off.