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Only the very best Division I programs generate positive revenue: https://www.ncaa.org/about/resources/media-center/news/growth-division-i-athletics-expenses-ou

• bb2018 7y ago
  I think it is a bit misleading. A college may reasonably come to the conclusion that a certain percentage of their alumni contributions are because of a high-profile sports program. Additionally, at many schools alumni networking revolves around large football and other sporting events. I admit I do not have the numbers to back it up, so attack it all you want, but it is undeniable a high amount of social cohesion is created by these sporting events at many schools. Is it ideal - no - but like marketing, it is often about what people want rather than what they say they want.
• chrisco255 7y ago
  That article is mixing football revenue and sports overall. Lots to parse there, and it is from 2014. But to OP's point about $2 million salaries, that only occurs in the best Division I teams. And those teams pull in upwards of $214 million a year in revenue: https://247sports.com/ContentGallery/College-sports-top-25-money-makers-by-gross-revenue-119496046/#119496046_1 https://247sports.com/ContentGallery/College-sports-top-25-m...