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I recently asked someone who helped Fog Creek with sales-y stuff about this quote. He said it had to be taken with the fact that Joel Spolsky's blog in its hey
by stevoski 7y ago
I recently asked someone who helped Fog Creek with sales-y stuff about this quote.
He said it had to be taken with the fact that Joel Spolsky's blog in its heyday had a tremendous amount of traffic from developers. He implied that it doesn't universally hold true.
- double0jimb0 7y agoSounds like you asked a marketing/sales guy this question, and you got a marketing/sales guy answer.
- dx034 7y agoI think the answer is pretty clear. If you already have a channel to customers you can focus on the product. If not, increasing reach can be much more beneficial. That can work for others too. Maybe building an audience via a blog can be worth more than paid advertising, depending on the target audience.