I think the author made enough money off co-founding Redgate Software that he probably doesn't need a few dollars off you. I read it when it first came out. I

I think the author made enough money off co-founding Redgate Software that he probably doesn't need a few dollars off you. I read it when it first came out. Its very good. Pricing is a surprisingly interesting and deep subject that is heavily intertwined with microeconomics and psychology.