2 biggest things we did in testing that increased conversions where. 1. split a 1 step order process into 4-5 smaller ones. ( 40% increase at the time ) 2. mod

2 biggest things we did in testing that increased conversions where. 1. split a 1 step order process into 4-5 smaller ones. ( 40% increase at the time ) 2. modified pricing ( increased conversion but more importantly, increased effective revenue, ie conversion boost offset the lower price and then some. )