Dan Ariely considered this distinction in his discussion of market vs. social transactions: Described in: https://escherman.com/2009/04/09/social-norms-versus-

Dan Ariely considered this distinction in his discussion of market vs. social transactions: Described in: https://escherman.com/2009/04/09/social-norms-versus-market-norms-implications-for-social-media-and-online-pr/ https://escherman.com/2009/04/09/social-norms-versus-market-...