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If someone did a study on these, I'd love to see the effect of posting a meaningless seal. That is, a logo which was made up to LOOK like some official seal, bu
by mcherm 16y ago
If someone did a study on these, I'd love to see the effect of posting a meaningless seal. That is, a logo which was made up to LOOK like some official seal, but which is not actually issued by any organization.
My guess is that the effect on conversion rate would be rather similar. After all, who actually knows what TRUSTe is?
- pitdesi 16y agoShould we make a hackernews seal of approval with a link that references how bullshit seals are?
- spooneybarger 16y agoWe did that. Swapped out the 'hacker safe' logo with one we created that just said '100% Secure Server'. About 10% drop off at that step. YMMV. But that 10% drop off level was still higher than with no seals at all. In the case where we did that, it was only on step 4 of the process where we collected credit card information.