I think Steve Jobs The Marketing and Sales Genius is an incorrect myth. Jobs was an outstanding product manager who sweated all the details for his products. A

I think Steve Jobs The Marketing and Sales Genius is an incorrect myth. Jobs was an outstanding product manager who sweated all the details for his products. And in contrast to Tim Cook, Jobs was a passionate user of actual desktop and laptop computers. He sweated the details of the iPhone too, but his daily driver was a mac, not an iPad. Cook is less into the product aspect, and it really really shows. Cook is a numbers and logistics guy, but not really into the product. That's a thing I think Apple has fixed recently with some reshuffling and putting a product person (Jeff Williams) in the COO role. The COO role is also a signal that he'll be the next CEO when Tim Cook retires. To be clear, I don't disagree that Jobs was a great marketer. But that stemmed from his own personal involvement with the product design of the mac--and later the iOS devices--rather than some weirdly prodigious knack for marketing.