What a reflction of the attitudes of each company towards their customers. Zappos is all about coming down to the level of their users and having fun with them.

What a reflction of the attitudes of each company towards their customers. Zappos is all about coming down to the level of their users and having fun with them. 37Signals has finally built their ivory tower, and they want customers to think of their product as a door into that tower. If they were political parties, Zappos would be the FDR Democrats and 37Signals would be the Libertarians.