1. How would you know? How many engineers does it really take, in a massive company with billions of dollars to waste and tens of thousands of employees, to bre

1. How would you know? How many engineers does it really take, in a massive company with billions of dollars to waste and tens of thousands of employees, to break the law for profit in secret? 2. Do you really trust that the law is sufficiently protective? Do you believe it to be crafted for the novel dangers that come from mining aggregations of data and building individual profiles with next generation ML? 3. What stops Google from throwing it's weight around to lobby for changes to the law which allow it to make use of data in ways that laws protect against now, once it has the data? Sure, that's a lot of what ifs. But this particular scenario is dangerous because it effects all of us, and it only takes one ambitious authoritarian to turn all of this adtech fun and games into the most comprehensive and fine grained surveillance apparatus that has ever existed. Stalin, Lenin, Hitler, Pol Pot; just imagine the temptation of being just one "lawful" seizure away from such power...that's what slimy adtech companies are building, they don't care and the average person doesn't understand.