It's 18k gold that weighs less than most 18k gold. So, if you want the look of 18k gold without the weight, this is one way of getting it. I don't know how nov

It's 18k gold that weighs less than most 18k gold. So, if you want the look of 18k gold without the weight, this is one way of getting it. I don't know how novel it is, but that sounds like an interesting material for people who don't like current high end jewelry due to the weight, but still want the aesthetics.