A couple of notes: a) Placement of your seals / certifications makes a huge difference in regards to conversion rate : http://conversionvoodoo.com/blog/2010/07

A couple of notes: a) Placement of your seals / certifications makes a huge difference in regards to conversion rate : http://conversionvoodoo.com/blog/2010/07/proper-placement-of-trust-logos-can-make-a-huge-difference-in-conversion-rate/ http://conversionvoodoo.com/blog/2010/07/proper-placement-of... b) These certifications and seals are a necessary evil for online commerce & the BBB has tested for us as most important. We've found time and time again that the BBB symbol is the MOST powerful of the seals and this is across many industries. Consumers trust the BBB, businesses realize that the BBB is essentially like paying Mafia protection money. The one positive I can say, however, is that the BBB acts like a lightning rod - angry customers will file complaints and that gives you the opportunity to resolve those complaints often before they head to merchant processing, etc.