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i know someone that has proven through their own A/B testing that a seal (i forget which, possibly TRUSTe) increased their conversions. not 60%, but maybe 10%.
by noodle 16y ago
i know someone that has proven through their own A/B testing that a seal (i forget which, possibly TRUSTe) increased their conversions. not 60%, but maybe 10%.
they referred to it as the #1 change they made in testing that increased conversions.
- wlll 16y agoI've heard exactly the same thing from a friend who runs an e-commerce site, though I can't remember what the % improvement was it definitely noticeable.
- spooneybarger 16y ago2 biggest things we did in testing that increased conversions where. 1. split a 1 step order process into 4-5 smaller ones. ( 40% increase at the time ) 2. modified pricing ( increased conversion but more importantly, increased effective revenue, ie conversion boost offset the lower price and then some. )
- noodle 16y agoi should clarify (since i can't edit anymore) that this was/is an ecommerce site that didn't have much wiggle room in changing prices