He's not really trying to buy everything: > “We turn down 70% of what’s offered to us, and oftentimes we make the first move in finding writers whose catalogs

He's not really trying to buy everything: > “We turn down 70% of what’s offered to us, and oftentimes we make the first move in finding writers whose catalogs aren’t publicly for sale,” he says. > Ultimately, his goal with Hipgnosis — which went public on the London Stock Exchange in June 2018 — is to own 15% to 20% of the overall publishing market. That's more like someone buying up the silver mining rights across large but carefully picked swathes of land. Then he rents those rights to miners for a fee he can use to buy even more mining rights.