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This is what's considered innovation. It's not innovative in that he's solving a problem but just an innovative way to try make more money.
by choward 7y ago
This is what's considered innovation. It's not innovative in that he's solving a problem but just an innovative way to try make more money.
- microcolonel 7y agoWhat's to say he's not trying to provide an innovative service? It'd be interesting to be at least able to license most pop music from one place, not that this is an ideal way to get there. If he prices pop music out of the culture, then less popular music becomes a viable alternative.
- adamsea 7y agoHopefully it will make the world a better place!
- zozbot234 7y ago> It'd be interesting to be at least able to license most pop music from one place Didn't Spotify do that already?
- microcolonel 7y ago> Didn't Spotify do that already? If you can license music for distribution or inclusion in TV/film scores from Spotify, I am not aware of that.
- _jal 7y agoThis is finance. "Innovative" means it puts more money in a banker's pocket.
- dangus 7y agoAnd more money in the investors' pockets. Essentially, the summary of this article is that this dude thinks he can leverage these song catalogs better than other investors. He's literally a music fund manager for music. His firm is "overpaying" for these back catalogs because he's essentially putting together a collection that might command more revenue than other "fund" managers, and possibly set up something of a targeted monopoly, and he's betting that they can extract more value than less competent managers and record labels. It wasn't directly addressed in the article but I suspect that the general strategy is to own the majority the sorts of songs that are more suitable for generating Synch fees. A big corporation is going to look around for a collection of songs that tend to do well in a TV commercial, for example. Perhaps they find that Hipgnosis happens to own all of them, and now they have to pay a higher rate, and all of a sudden the high price paid for this catalog doesn't seem like overpaying.
- deleted 7y ago[deleted]