An important assumption here is the belief humans are rational and in perfect control of themselves. I've never seen any proof of that assumption. To the contr

An important assumption here is the belief humans are rational and in perfect control of themselves. I've never seen any proof of that assumption. To the contrary, all evidence I've seen from the world of marketing and PR would support the opposite. Anecdotally, it's never been easier to shove things in peoples faces. First thanks to TV, now thanks to social media.