I am not sure I completely buy the thesis of this essay because... 1. Facebook has NEVER had positive PR. The tech-media has always used FB as the Silicon Vall

I am not sure I completely buy the thesis of this essay because... 1. Facebook has NEVER had positive PR. The tech-media has always used FB as the Silicon Valley punching bag. Name me one good article in the news about FB? At some point you're just numb to it all. 2. Facebook has had leakers for years, and especially when Boz makes posts! To say that Facebook PR is broken implies it wasn't before. I'd argue that FB has long needed a comms team representative of the company it actually is. FB comms feel designed for the old college only network FB once was. When Google can do similar misdeeds and get only a tiny slap on the wrist, I do agree it's probably a comms problem in the end. Also, to completely write off Sandberg because of one corporate misstep reeks of "Cancel Culture" hysteria, but that's just me.