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They make their money from commissions, not ads or personal data. They've been audited by at least one security firm per the article, and their privacy policy

• WorldMaker 7y ago
  I only saw the Chrome permissions because Edge shares the same permission model (even pre-Edgmium Edge / "Edge Classic"). I also may have seen it early in its history as well, as I recall looking at it on a "Is this spyware?" ask from a presumably very early adopter. That said, even if it is the example use case for that lone Firefox permission, that's a hugely broad permission and I'd be hesitant with any extension that asked for it. As for security audits and privacy policies, I'd be concerned if they didn't do their diligence on that front. It doesn't impact my paranoid skepticism of a startup one bad/dumb pivot away from changing their minds and injecting ads or selling personal data because their business model wasn't working. At least on that side of the equation, PayPal buying them does possibly increase some trust measures with the company as it should be less likely that PayPal would allow such a pivot. (Though PayPal themselves don't have a history of being the best stewards of their ancillary products, and healthy skepticism there abounds as well.)