I too hope people remember that, because it was the case one minute ago. You save $20 or so by having ads on your Kindle when it is sleeping. The ads are not bu

I too hope people remember that, because it was the case one minute ago. You save $20 or so by having ads on your Kindle when it is sleeping. The ads are not burned in, they are delivered via WiFi the same as other Kindle content. I don't see the problem with it.