Not really impressed, yet. And here is why: Zero points for coming out: Mr Elop was brought in by the board exactly with the goal of rescuing Nokia in mind. Lo

Not really impressed, yet. And here is why: Zero points for coming out: Mr Elop was brought in by the board exactly with the goal of rescuing Nokia in mind. Looking from that angle the memo is a bit overdue. Zero points for opening the letter with a metaphor - this is the way someone steering a major technologic corporation is expected to convey the direction - by projecting a vision. Negative ten points for picking wrong metaphor. It broke down immediately. See for yourself: should Mr Elop's best employees take his advice literally and jump the burning platform? Followed with a change in behaviour meaning never again joining a severely fragmented bureaucracy ridden company? What was the lesson learned by the oil rig worker? What could he have done differently in the situation when he woke up on a burning platform in a middle of a sea? I’d award one point for openly enumerating the challenges. But these are the symptoms of Nokia demise, he hasn't dug deep enough, the list is known at this point to every man and his dog. Negative ten for the actual lack of a credible vision at this point. Let’s wait till the strategy comes out.