3 ms·
Cambridge Analytica is one of FB’s most known debacles but how did the PR team specifically fail?
by danso 7y ago
Cambridge Analytica is one of FB’s most known debacles but how did the PR team specifically fail?
- reaperducer 7y agoHow about by using "We can do better" over and over after every single gaffe that it's become a joke to people outside the SV bubble?
- danso 7y agoFB stock hit a low at ~$157 right before Zuckerberg's April 10, 2018 testimony to Congress, and bounced back into a steady increase, hitting a then-all-time high in late July before going into a dive after the earnings report. The July 2018 dive was attributed to missing revenue expectations, but AFAIK, the general opinion [0] was that when it came to public fallout specifically related to Cambridge Analytica, FB weathered it quite well – hence the stock's steady climb from Zuckerberg's testimony until the July earnings report. That confidence in the stock is obviously not just from good PR, but I don't see the evidence that the PR folks fucked things up either, given how much potential damage the CA scandal was predicted to cause. [0] https://www.marketwatch.com/story/facebook-stock-crushed-after-revenue-user-growth-miss-2018-07-25 https://www.marketwatch.com/story/facebook-stock-crushed-aft...