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GM to Revive Hummer Name on New Electric Pickup Model
- melling 7y agoNon-paywall article: https://www.cnbc.com/2020/01/10/gm-buys-super-bowl-air-time-to-resurrect-an-all-electric-version-of-the-hummer-sources-say.html https://www.cnbc.com/2020/01/10/gm-buys-super-bowl-air-time-...
- rmason 7y agoThis is a giant mistake on GM's part because the brand is fatally damaged. Or to put it another way GM would stand a better chance if they announced an electric Corvair.