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Advertising/marketing. People often perceive a mattress as "very important," as sleep is important, and are willing to spend a bit extra if they think the qual
by astura 7y ago
Advertising/marketing.
People often perceive a mattress as "very important," as sleep is important, and are willing to spend a bit extra if they think the quality will be there and they'll sleep better.
In reality I believe most of these "mattress in a box" companies are selling the same 2-3 mattress manufactured in the same factory.
Personally, I buy mattress in the $300-$500 range. When I was in college I just slept on a brick of foam because that was what I could afford.
- Lotus123 7y agohttp://freakonomics.com/podcast/mattress-store-bubble/ http://freakonomics.com/podcast/mattress-store-bubble/
- xchaotic 7y agoIt is important. Given how much time you spend sleeping and people complain about spending $1000. But they don’t complain about a $30000 car they spend less than half the time in.
- astura 7y agoThe same or very similar mattresses are rebranded and resold as vastly different price points. Mattress sales is mostly marketing. When I was researching mattresses years ago the takeaway was basically price and satisfaction/quality of sleep are not correlated very much.