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Interesting that they want to explore medical devices, “sleep services”, and sleep supplements. Guess they are marketing themselves as the Amazon of sleep? Beca
by opportune 7y ago
Interesting that they want to explore medical devices, “sleep services”, and sleep supplements. Guess they are marketing themselves as the Amazon of sleep? Because right now all I know about them is that they sell overpriced mattresses
- dguo 7y agoYou are correct: https://fortune.com/2016/04/19/casper-amazon-of-sleep/ https://fortune.com/2016/04/19/casper-amazon-of-sleep/
- cmdshiftf4 7y agoThough my initial response to the title was to laugh, upon further thought I think they're actually making a smart play here. They're essentially betting on "optimizing wellness" being a huge fad this decade, which I believe many others are predicting, and are using their current position to get more cash to get ahead of that. I don't associate Casper with "a quality night of sleep", probably because I'm happy with my current mattress and have no need of their product, but at the same time I couldn't name a single one of the current applications that exist to track + "optimize" sleep / circadian cycles, and I'm sure I'm not alone in that, so who knows? Maybe in 2030 we'll all be moaning about Casper putting up their Nighty Night subscription another $7 for "HD dreams" and reluctantly acquiescing to it.