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> can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a majority millennial crowd, who are supposedly cash strapped, and

> can someone help me understand how Casper gets away with selling a $1095 mattress + tax to a majority millennial crowd, who are supposedly cash strapped, and doing so successfully? Because the mattress sellers in the bad part of town still charge 3x more.

blackearl 7y ago
I got a great mattress from an outlet, queen size for about $400. I was blown away thinking that Casper was going to be cheaper. They just have good marketing I think
- criddell 7y ago
  A memory foam mattress for $400? That's a very good deal. The only Casper product I have is a dog bed and it's great.
  - cwyers 7y ago
    I got Costco's house brand memory foam mattress for that when it was on sale. Best mattress I've ever owned. (And I probably wouldn't have it if I hadn't tested out a memory foam mattress at a Casper store, in a bit of irony.)
  - blackearl 7y ago
    Not foam, it's some hybrid spring thing. There's so much crap out there it's hard to know what's real and what's BS
- opportune 7y ago
  I got my favorite mattress ever from Amazon and it cost like $350 for a (firm) queen foam mattress, box spring, and frame. Casper (or someone writing about them) once wrote a blog post about how they got into the mattress business because they saw unnecessarily huge margins and direct to consumer opportunity. Now they are opening physical stores and not even charging much differently from regular mattresses. I’m just going to keep buying cheap Chinese mattresses that don’t spend hundreds of dollars per purchase on advertising
ivalm 7y ago
Go to Costco, Living Spaces, or a myriad of other non-seedy stores and get a mattress for half the price.
- rolltiide 7y ago
  and people also dont need to go to the artisanal grocery store for food, doesnt mean there isnt a market The point is that the only reason Casper is “controversial” here is because IPOs have been elevated to a coveted version of success when it has nothing to do with anything aside from being unnecessarily rare. Casper is just a vertically integrated mattress seller accessing the public markets now
  - ivalm 7y ago
    I replied to > Because the mattress sellers in the bad part of town still charge 3x more [than casper]. Which is not true. I understand there are premium choices, but this was not what I was replying to.

blackearl 7y ago

I got a great mattress from an outlet, queen size for about $400. I was blown away thinking that Casper was going to be cheaper. They just have good marketing I think

criddell 7y ago
A memory foam mattress for $400? That's a very good deal. The only Casper product I have is a dog bed and it's great.
- cwyers 7y ago
  I got Costco's house brand memory foam mattress for that when it was on sale. Best mattress I've ever owned. (And I probably wouldn't have it if I hadn't tested out a memory foam mattress at a Casper store, in a bit of irony.)
- blackearl 7y ago
  Not foam, it's some hybrid spring thing. There's so much crap out there it's hard to know what's real and what's BS
opportune 7y ago
I got my favorite mattress ever from Amazon and it cost like $350 for a (firm) queen foam mattress, box spring, and frame. Casper (or someone writing about them) once wrote a blog post about how they got into the mattress business because they saw unnecessarily huge margins and direct to consumer opportunity. Now they are opening physical stores and not even charging much differently from regular mattresses. I’m just going to keep buying cheap Chinese mattresses that don’t spend hundreds of dollars per purchase on advertising

ivalm 7y ago

Go to Costco, Living Spaces, or a myriad of other non-seedy stores and get a mattress for half the price.

rolltiide 7y ago
and people also dont need to go to the artisanal grocery store for food, doesnt mean there isnt a market The point is that the only reason Casper is “controversial” here is because IPOs have been elevated to a coveted version of success when it has nothing to do with anything aside from being unnecessarily rare. Casper is just a vertically integrated mattress seller accessing the public markets now
- ivalm 7y ago
  I replied to > Because the mattress sellers in the bad part of town still charge 3x more [than casper]. Which is not true. I understand there are premium choices, but this was not what I was replying to.