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They’ll most likely expand the model everywhere, while still blaming “regulation”. Then push the narrative that it’s better for the drivers. They need to turn a
by herval 7y ago
They’ll most likely expand the model everywhere, while still blaming “regulation”. Then push the narrative that it’s better for the drivers. They need to turn a profit any way possible, and this is a good way to skim a couple dollars per ride. Local competitors in a lot of international markets never adopted flat pricing - in fact Uber itself isn’t flat-price in some markets (eg in my region of Brazil, and it’s not because there’s any regulation there). Uber is the new Taxi cartel. So it goes.
- sida 7y agoYou know Uber started out as this and then switched to upfront pricing right?
- herval 7y agoYes. They A/B tested and the flat fee model was more popular. The new directive is to increase margins, and the variable model is better at that. I can’t name sources, but it should be pretty evident just based on the new CEO public messages by now?