I find it interesting that they have flour, but don't seem to be interested in selling it as flour to consumers. Instead targeting the processed food market, wh

I find it interesting that they have flour, but don't seem to be interested in selling it as flour to consumers. Instead targeting the processed food market, where it will be hidden because the market buying pancake mix isn't the market that will look at these ingredients favorably. Or maybe marketing will get in; after all, Quorn is known as Quorn and not genetically engineered mold. If it works, it could have a huge impact without anyone noticing other than the farmers. Having driven across part of Borneo, particularly interested if they can make a palm oil replacement that can compete economically with palm oil.