Perhaps you only get to where Apple is with world-class marketing. Apple's iPod wasn't the first mp3 player, and it for damn sure wasn't technically superior.

Perhaps you only get to where Apple is with world-class marketing. Apple's iPod wasn't the first mp3 player, and it for damn sure wasn't technically superior. The iPhone was not the first smartphone, nor the first phone with a touchscreen, nor the first phone with a web browser, nor the first phone with an App Store. It arguably had a better UX than incumbents, but better UX doesn't win markets just by dint of existing. The iMac was a cute computer that couldn't run prevalent Windows software and didn't have a floppy drive. Recent MacBook Pros have an awful keyboard, not just aesthetically but with known hardware problems. I understand at long last they're reverting to an older, better design. Tech and expertise don't win just because they exist.