They couldn't afford to compete with Intel on processors... they just didn't have the volumes and every generation kept getting more expensive. For Intel, it w

They couldn't afford to compete with Intel on processors... they just didn't have the volumes and every generation kept getting more expensive. For Intel, it was getting relatively cheaper thanks to economies of scale since their unit volumes were exploding throughout the 90's. Also, Intel's dominance in manufacturing process kept leapfrogging their progress on the CPU architecture front.