It's interesting to note that Apple was in a very similar position back in those days. They were dying, and made the decision to buy NeXT to change OS directio

It's interesting to note that Apple was in a very similar position back in those days. They were dying, and made the decision to buy NeXT to change OS directions. The primary consideration was the OS, not Jobs; they were apparently very close to buying BeOS instead. Jobs being the catalyst for strategic change happened to be a pleasant surprise. He didn't even become the CEO of Apple again until much later. So, to be clear, even Apple wasn't Apple. Apple didn't reinvent itself. Apple bought NeXT to try to go a new direction; that is, innovation was acquired, not developed in-house. Looks like Nokia would be forced to do the same, judging from the mood around meego (or in this case, simply partner with an outsider).