That column of text is far too wide for comfortable reading. Good suggestions on picking an appropriate measure here: http://webtypography.net/Rhythm_and_Propo

That column of text is far too wide for comfortable reading. Good suggestions on picking an appropriate measure here: http://webtypography.net/Rhythm_and_Proportion/Horizontal_Motion/2.1.2/ http://webtypography.net/Rhythm_and_Proportion/Horizontal_Mo...