Just because they fail to properly vet ads for cheaper than traditional media doesn't mean they can't still deliver advertising to customers at higher efficacy

Just because they fail to properly vet ads for cheaper than traditional media doesn't mean they can't still deliver advertising to customers at higher efficacy and lower cost than traditional media. The cost just might not be as low as they had hoped. I'd like to see some tech innovation around peer to peer governance and enforcement of rules. Government is going to struggle to keep up with the sheer volume of advertising on the web. Asking a central authority to police all of it is not a recipe for success. Can we incentivize consumers to enforce ad regulations in a meaningful way? That might lead to a better advertising world for all of us.