This, along with political ads, is a pretty amazingly good example of how facebook was wrong - they can't deliver advertising to customers at higher efficacy an

This, along with political ads, is a pretty amazingly good example of how facebook was wrong - they can't deliver advertising to customers at higher efficacy and lower cost than traditional media... what they can do is fail to properly vet ads for cheaper than traditional media spends vetting ads. I feel like this problem should start the sounding of warning bells around the efficiencies tech companies create. A lot of good value is created in tech, but along with that value is the movement to accomplish a solution for most of the problem for far less of a cost. If you can managed to eschew portions of your product that are unimportant (creating a DB tuned to reading that does reading really well and slows way down during writes) then you might have the beginnings of a great business, but the portions of the feature set you're eschewing need to actually be optional. Building a peer to peer trading website without building in support for all those onerous requirements around preventing human trafficking and other black market dealings isn't a solid business - the government will shut you down and your product isn't groundbreaking and paradigm shifting - it's half-assed. I reeeeally strongly suspect that a lot of web advertisers are feeling the pain now that HUD has started watching web advertisements for housing discrimination, now that the impact of politcal ads is becoming accepted and now that slimy businesses are exploiting FUD to push homeopathy... Preventing these has always been a requirement in the field of marketing, and your business isn't disruptive and edgy because it ignores them - it's living on borrowed time until a huge lawsuit drives it out of business.